So happy that this piece finally came to light, I know firsthand there was alot of hard work in writer Phillip Mlynar pulling together and thank Talib Kweli especially for his important input, don’t see how it could have been written without you. After A Tribe Called Quest, Gangstarr, De La Soul and The Pharcyde, Rawkus Records was responsible for the inspiration to creating Third Floor Radio to showcase records like “Fortified Live,” “Universal Magentic,” “Body Rock,” “1999” and “Get By” that I would travel all the way to record stores like Fat Beats to play on air or during lunch at Walnut High School. I remember visiting their NYC offices and leaving with the infamous “Rawkus” vinyl DJ bag that I still haven’t gotten myself to throw away because I wore it almost everyday.
Takes awhile to read through the article but take the time and you’ll be happy you did. You’ll learn about new beginnings like Def Jux by El P post Company Flow, how they came to work with artists like Big L. & Pharoahe Monch alongside misses the label had in not signing producer Kanye, Common or Eminem as well as the record that never saw the light of day by rapper Pitbull. I’ll never forget greeting Eminem in the House of Blues Sunset hallway after he killed it on stage at the Lyricist Lounge LA, not knowing what his future would hold.
Reading this just made me pull out the old Soundbombing tapes and VHS cassettes of the Lyricist Lounge on this Throwback Thursday. Join me with your Threes Up! and read the "Oral History of Rawkus Records HERE."
So happy that this piece finally came to light, I know firsthand there was alot of hard work in writer Phillip Miynar pulling together and thank Talib Kweli especially for his important input, don’t see how it could have been written without you. After A Tribe Called Quest, Gangstarr, De La Soul and The Pharcyde, Rawkus Records was responsible for the inspiration to creating Third Floor Radio to showcase records like “Fortified Live,” “Universal Magentic,” “Body Rock,” “1999” and “Get By” that I would travel all the way to record stores like Fat Beats to play on air or during lunch at Walnut High School. I remember visiting their NYC offices and leaving with the infamous “Rawkus” vinyl DJ bag that I still haven’t gotten myself to throw away because I wore it almost everyday. I know you probably still have yours too! ;)
Takes awhile to read through the article but take the time and you’ll be happy you did. You’ll learn about new beginnings like Def Jux by El P, how they came to work with artists like Big L., Pharoahe alongside misses the label had in not signing Kanye, Common or Eminem as well as the record that never saw the light of day by rapper Pitbull. I’ll never forget meeting Eminem in the House of Blues Sunset hallway after he killed it on stage at the Lyricist Lounge when it came to LA not knowing what his future would hold.
Reading this just made my pull out the old Soundbombing tapes and VHS cassettes of the Lyricist Lounge on this Throwback Thursday. Join me with your Threes Up! and read the "Oral History of Rawkus Records HERE."
In preparation for the New Skool Rules Conference In 2013 New Skool Rules and Epitome Entertainment organized an international exchange program for talented singers and rappers from the US and Europe, that was a huge success. Watch the 2013 recap video below:
Because of the success both companies agreed fully, that there would be a 4th edition of the international exchange program. For the Exchange program New Skool Rules and Epitome Entertainment are looking for 3 European talented singers /rappers and 3 American singers/rappers in several auditions. The auditions will take place in Rotterdam, Paris, Amsterdam, Atlanta, L.A.,London, Birmingham and New York.
The talent that gets picked will be flown to New York, to work with grammy award winning producers and each other to create the great new songs. After the recording process in New York, the talents will be performing at an European festival. The dutch auditions will be on May 10th in Amsterdam and May 31st in Rotterdam.
Like the third edition of the Exchange program, there will also be auditions in Paris France at the SAE Institute on May 12th 2014. New Skool Rules & Epitome Entertainment will also do auditions in the US. The auditions will take place in New York, Atlanta and LA . The dates and exact locations are:
• NYC Audition: May 17th from 6.00-10.00 pm, location t.b.a.
• ATLANTA Audition: May 20th at SAE Atlanta ,USA from 6.00-11.00 pm
• LA Audition: May 22nd at SAE Los Angeles from 6-10 pm
Past judges included: Drumma Boy, Rich Nice, Fiona Bloom, Needlz, Anthony Dent, Ray Daniels, Keinon Johnson, Dj Trauma, Chuck Creekmur, Grouchy Greg, Latin Prince, DJ Crisco kidd, Roslynn Cobarrubias, Mike Snotty etc.
Birmingham: June 2nd
London: June 3rd
Talents that want to guarantee themselves a spot at one of the auditions should enlist through the New Skool Rules website
filling in their name, email address, phone number and the place they want to audition at etc.
The Exchange is made possible by: New Skool Rules, Epitome Entertainment, SAE Institute, Allhiphop.com, Dry Rain Entertainment, AnR Room, Smooth Fuego & Newstyle Radio, Artstudio Flavour Magazine, Punch Records, Fonds Cultuurparticipatie & Cultuur & Sport Rotterdam and the Third Floor Network.
Today, Popular Demand has launched their original ‘Risk It All’ series with the first installment featuring hip hop’s “underground king”, Freddie Gibbs. The series highlights a central theme of Popular Demand, “Risk It All”. The brand is heavily inspired by the city of Los Angeles, where many people from all different areas and walks of life ‘Risk It All’ and move to this city in pursuit of their dreams. Each piece features notable individuals of various professions explaining what it means to them to ‘Risk It All’.
Each video is artfully shot in black-and-white by Popular Demand’s in-house videographer, Times 10 Production, and renowned video director, Mike Ho.
Gibbs and Popular Demand joined forces with great timing as Gibbs just recently released his collaborative ‘Cocaine Piñata’ album with legendary producer, Madlib. Freddie’s edition of ‘Risk It All’ was premiered in an intimate setting for a group of his fans at the Popular Demand Flagship store during his in-store signing event.
The rest of the series will continued to be premiered at the Popular Demand Fairfax flagship store, each complete with an event and meet & greet from each featured person. Third Floor Network was onsite at the last meet and greet where fans rushed to get Freddie to sign memorabilla like his discography, performing shirts they caught from him at one of his performances, etc. Elliott Wilson was onsite to film an interview with Gibbs alongside managers Archie Bonkers and Ben Lambert.
Listen to Gangsta Gibbs & Popular Demand Founder/CEO Blake Third Floor Radio interview HERE.
For more info:
#throwbackthursday in @billboard mag w/ @fareastmovement @BOBatl & @djwonderpics coincidentally on the same page as @djskee & @skylargrey - a year later we brought #thirdfloorradio back on @SKEE247 after a 7yr. hiatus and that was a year ago. Time flies! Thanks to the hardworking #SKEE247 team for a fun year of 52+ radio shows. Lots more fun to come! I love you guys! You are beyond fam. #itsouranniversary :) 👌#thirdfloornetwork #TBT (at SKEE Throwback Thursday)
#WCW x2. Hit play to hear my new favorite song by @tinashenow #2ON f. #schoolboyq w/ her awesome publicist @syntheticnirvana aka #sarahcunningham of #thechambersgroup - the power #NotreDame graduate & PR Director behind #lilwayne #jcole #tinashe & a million more of your favorite artists. Follow them now & thank me later. :) 👌#thirdfloornetwork (at WCW - Woman Crush Wednesdays)
Third Floor Network was on site as LA based streetwear brand Popular Demand joined forces with Diddy’s multi-platform network, Revolt TV, to create a one-of-a-kind ‘Fairfax Takeover’ event series. The Revolt x Popular Demand Fairfax Takeover launched with the man himself, Diddy hosting a wild party at the Popular Demand Flagship Store. Hundreds of people showed up to witness Diddy’s first ever appearance on the famed Fairfax Avenue, and were surprised with performances by YG and Dizzy Wright.
YG performed a few tracks off of his new album, ‘My Krazy Life’, and Dizzy performed his new single ‘Everywhere I Go’ from his upcoming EP ‘State of Mind’ for the packed crowd. DJ Damage (Revolt TV host) and Jae Murphy (Eric Bellinger’s official DJ) were also enlisted to keep the crowd going. In a short period of time, the the Popular Demand Flagship Store turned into a crazed mini-concert venue.
The Revolt x Popular Demand Fairfax Takeover event series was created to highlight everything that has inspired both Revolt and Popular Demand: youth, passion, creativity, and the hustle. Diddy stood on the store’s built-in stage and spoke powerfully about his vision for the future of Revolt, and encouraged those in attendance to keep creating. In addition, Popular Demand’s 10 foot Square Flag sign was wrapped entirely in a Revolt graphic. Popular Demand and Revolt TV have been at the forefront of the music and fashion renaissance, and they’re partnership for the Fairfax Takeover has proven why.
For more information and photos, check out
Today we brought Jason Derulo down to YouTubeSpaceLA to chat live with fans and preview his new album. Watch the video below to hear new songs as he speaks on the inspiration behind them, his relationship with Jordin Sparks and hilarious rumor about him being in the Illuminati.
Jason Derulo’s new album comes out tomorrow 4/15, available in stores and online.
.@jasonderulo previewing his new album & chatting #WTLIVE w/ fans, releasing tomorrow. At #youtubespacela w/ his awesome publicist @rodwilling www.youtube.com/whatstrending 👌#thirdfloornetwork (at YouTube Space LA)
#thirdfloornetwork congrats @myronmarten IG REPOST by @worldofdance “World of Dance LA’s packed full house. #worldofdance #wodlifestyle #wodnetwork #wodla #wodlife #losangeles #dance #wodszeto #paulmitchell #monsterenergy #lrgkids #speck #jordan #simplemobile #rastaclat” via @PhotoRepost_app (at LA Convention Center - DTLA)
See you soon at @worldofdance to see #jabbawockeez #questcrew @jazminsisters #torikelley #ajrafael #rjaqunio #jasminev & more. Kudos to #worldofdance creator @myronmarten 👌#thirdfloornetwork (at LA Convention Center - DTLA)